End of the dream for the e-liquid manufacturer Cuts Ice (T-Juice)

It’s a real thunderbolt that resonates in the small world of the vape. Who would have thought that one day the manufacturer of the famous “Red Astaire” could go out of business? Still, it’s a reality, after several years of hegemony in the world of vape and e-liquid, Cuts Ice finds itself in compulsory liquidation.

ANOTHER MAJOR PLAYER WHO COLLAPSED!

Impossible to surf on the success of a simple e-liquid, impossible to withstand the shock if the work of renewal and communication is not up to the challenges. Today, the company Cuts Ice as important as it was, like others before it, pays for its lack of vision on a future as uncertain as that of the vaping industry.

Known and recognized for its T-Juice brand and its “Red Astaire“, an e-liquid that has been a best-seller for years (4 million bottles sold in 2016), the company Cuts Ice finds itself today in judicial liquidation.

If the future looks dark for this British e-liquid giant, Nigel Quine, founder of Cuts Ice has already left the ship. In great difficulty, the company Cuts Ice, has already sold part of its assets including “T-Juice” to the company Supreme Plc.

It is therefore not guaranteed that the T-Juice brand and its famous “Red Astaire” will disappear completely but it will take rapid changes and a new strategy for the group to be able to rise from the ashes.

This article ECONOMY: End of the dream for the e-liquid manufacturer Cuts Ice (T-Juice) appeared first on Vapoteurs.net.