Massachusetts-based and New Jersey-born, John Nathan began vaping in 2009. It quickly turned into a hobby and obsession for him, and by 2011 he had begun creating eliquids for his own personal use. It wasn’t until 2015, though, that he thought to bring them to market, and began experimenting with more complex blends, and never-before-seen flavor profiles. After months of developing what was supposed to be the base for a different pastry flavor, John stumbled upon a happy accident. The base he had created tasted EXACTLY like a popular Italian dessert, the Cannoli, and thus, the first Cassadaga Liquids flavor was born, with more delicious flavors soon to follow.

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